UNDERSTANDING
THINKING
REACH
CREATIVITY
Markets are crowded. People are over-saturated. Society is fragmented. Resources are tight. Brands are under scrutiny. Times are changing.
Let’s STRETCH what it means to be a brand, how consumers are considered and how products behave by going deeper, thinking bigger and understanding more.
Services
Expert qualitative research design, execution & analysis to deliver useable insights that resonate with the team, stakeholders and consumers
Actionable strategies that intersect brand, consumer and culture ensuring a sound foundation and opportunities you can move forward on with confidence
A strong pinch hitter for proposal writing, white papers, brainstorming, asset assessment etc. when you’re crunched for time or internal resources
Workshop design and facilitation for Brand Building, Product Innovation, Deck Storytelling & Presentation Skills
About
COLLEEN BERG, MBA, BSoc. Sci.
STRETCHER-IN-CHIEF
Colleen is a marketing triple threat. Alongside 20 years’ experience, she brings a unique mix of social science training, business education and cultural understanding to the task of solving business problems.
She firmly believes that connections to the artistic and cultural world instigate how we flex board room thinking and is foundational to crafting relevant, authentic creative work.
This isn’t just talk. Colleen has been a hip-hop DJ and community radio host, festival organizer, chef-in-training, dog trainer, game builder and trail rider. She’s attended over 30 festivals as well as countless theatre performances, stand-up sets and cultural exhibitions worldwide. These experiences inform a rich understanding of people, places and culture, enabling her to employ different ways of seeing and thinking to analysis, recommendations and workshops.
STRETCH
STRETCH was launched in response to a growing need for more dynamic approaches to research and strategy, more flexible outsourcing options and more dedicated senior thinkers creating, executing and strategizing at every stage.
We are here to unlock your business challenges with cost effective, culturally connected solutions at every stage.
Get in touch to get stretching!
Podcasts
Over 20 years’ experience delivering quality, actionable insights & strategy for some of the biggest, most innovative brands in the world
