with CONSUMER RESEARCH
From Focus Groups to Friendship Pairs, In-Depth Interviews to Ethnographies, we bring a high level of tacit knowledge and expertise that leads to actionable insights and strategies for Fortune 500, Tier 1 organizations and Blue Chips. Each project is designed to meet your business needs and can be conducted virtually or in-person.
Exploratory Understanding of consumers, markets, categories and trends
Creative Gauging for strategic direction, activations, campaigns and messaging
Consumer Journeys detailing path to purchase, use value and opportunities to intercept
UX Design for seamless user experiences across digital touchpoints
Segmentation Personification bringing to life unique behaviors, values and perceptions
Brand Audit of current assets, equities and impact
Market Assessment for growth and competitive analysis
Consumer Satisfaction based on brand perceptions and product experiences across category
